This webinar is free, but you must register here.Thanks to the support of our 2021Highway Safety Champions, it’s presented as a warm-up to GHSA’sAnnual Meeting, which will be held in-person, September 11-15 in Denver,Colorado.
Registration Requirements: https://register.gotowebinar.com/register/2337745754340976140?source=GHSA+Website
Other Notes: Conveying traffic safety messages that not onlyreach your target audience but compel them to look, listen and act doesn’thappen by accident. The most effective campaigns and messages are built – andretooled – using research and data. Don’t miss this opportunity to learn howNHTSA is using research and data to reinvigorate a legacy traffic safety brandand why the agency communicates the way it does. Explore what was involved indeveloping “Go Safely,” the California Office of Traffic Safety’s new safetycampaign, and how focus groups and ongoing discussions with marijuana advocatesinform the Colorado Highway Safety Offices’ “Cannabis Conversations” and “Don’tDrive High” campaign. And delve into how GDC Marketing and Ideation works withstates, nonprofits and others to build traffic safety campaigns usingevidence-based strategies that deliver results.